Terms and conditions

1. Who these terms are with

These terms are between you and [COMPANY NAME] (“Tenor”, “we”, “us”), [REGISTERED ADDRESS], company number [COMPANY NUMBER]. Contact: [CONTACT EMAIL].

They are in two parts:

• Part 1 applies to everyone using this website.
• Part 2 applies additionally to anyone who receives a Tenor report or dataset.

By using this website you accept Part 1. If you do not accept it, please stop using the site.

How we handle personal data is covered separately in our Privacy Policy.

Part 1 — Using this website

2. Accounts and the waitlist

Creating an account puts you on our waitlist. We will email you when Tenor becomes available. That is what an account is for.

Creating one does form a contract between us about the account itself: we host it, you may close it whenever you like, and both of us are bound by these terms while it exists.

It does not:

• entitle you to any reading, report, dataset or dashboard
• entitle you to a place in any queue, or to particular pricing
• oblige us to launch anything, or to launch by any particular date

We may close, pause, or restructure the waitlist. If we decide not to proceed with Tenor, we will delete the list and the accounts on it.

You must give an email address you are entitled to use. Please do not sign other people up.

2A. Your account

• You must be at least [18] years old to create an account.
• One account per person. Please do not create several.
• Give us accurate details, and keep your email address current — it is how we reach you.
• You are responsible for keeping your password secure, and for what happens under your account. Tell us promptly at [CONTACT EMAIL] if you think someone else has access to it.
• If you sign in with Google, your Google account’s security is governed by Google, not by us.

We may suspend or delete an account under clause 14.

2B. Dashboard access

Access to the client dashboard is enabled by us, by hand, for clients who have commissioned a reading. It is granted at our discretion.

Specifically:

• It is not automatic, and creating an account does not start any process towards it.
• It is not a subscription and does not renew automatically, unless we have separately agreed that in writing.
• We may withdraw it for non-payment, for breach of these terms, or when the engagement it relates to has ended.

Everything you see in the dashboard is subject to Part 2 of these terms in full, including the licence in clause 9 and the caveats in clause 7.

3. Acceptable use

Please do not:

• attempt to gain unauthorised access to this website, its servers, or any connected system
• interfere with the site’s operation, or subject it to automated traffic that degrades it for others
• copy or systematically extract content from the site for republication without our permission
• use the site unlawfully, or to harass anyone

4. Do not attempt to re-identify commenters

Tenor’s published output is statistical, and we deliberately hold no profile of any individual commenter. You must not attempt to use Tenor’s output — alone or combined with any other data — to identify, single out, or make inferences about any individual person whose comment may have contributed to it.

This applies to everyone: website visitors, report recipients, and anyone who obtains our output second-hand.

5. Our content

The design, text, branding, and content of this website belong to us or our licensors. You may read it, link to it, and quote reasonable extracts with attribution. You may not reproduce it wholesale or present it as your own.

“Tenor” and our logo are our marks and may not be used without permission.

6. Third-party content and links

Where we link to external sites, we do not control them and are not responsible for their content or their privacy practices.

Comments analysed by Tenor originate on YouTube and belong to the people who wrote them. YouTube is a Google service governed by Google’s own terms, over which we have no control.

Part 2 — Tenor reports and data

This part applies if you receive a Tenor report, dataset, or analysis. These clauses are the most important in the document. Please read them properly.

7. What Tenor actually measures

Tenor measures the opinions of people who comment on UK political YouTube videos.

That is a large, engaged, and clearly defined population. It is not the general public, and it is not a representative sample of the UK electorate. Any use of Tenor’s output must respect that distinction.

Three specific consequences, which we state plainly because they materially affect how the numbers should be read:

(a) The population is self-selecting. People who comment on political videos are more engaged and more opinionated than people who watch without commenting — and vastly more so than people who do not watch political content at all. Silent viewers are invisible to Tenor entirely. The commenter voice on a channel tends to sit further from the centre than that channel’s average viewer.

(b) Margins of error do not cover this. Where we publish a margin of error, it reflects sampling variance only — how much the figure would move if we happened to catch a different set of comments. It says nothing about selection bias, coverage bias, or whether commenters resemble anyone else. A narrow margin of error on an unrepresentative population is still a number about that population and no one else.

(c) Classification is automated and imperfect. Each comment is labelled by a language model. Individual labels are noisy by design; reliability comes from aggregation across many comments, not from any single classification being right. We do not warrant the accuracy of any individual classification, and classifier accuracy has not been independently validated.

8. Use the output for what it is

You may use Tenor’s output as evidence of what UK political YouTube commenters are saying, how that divides by topic, and how it moves over time. That is a genuinely useful signal and it is what we sell.

You must not present Tenor’s output as:

• a representative opinion poll of the UK public or electorate
• a prediction of election results or referendum outcomes
• a measurement of any population other than the one described in clause 7

If you publish or quote Tenor figures, you must describe the population accurately and must not remove or obscure the caveats accompanying them.

This applies to figures shown in the client dashboard exactly as it applies to figures in a written report. The dashboard is a way of reading your reading, not a separate product with looser terms.

9. Licence

Subject to payment of applicable fees, we grant you a non-exclusive, non-transferable licence to use the reports we supply for your own internal business purposes.

Unless we agree otherwise in writing, you may not resell them, redistribute them, or make them available as a data feed to third parties. Intellectual property in our reports, methodology, and underlying analysis remains ours.

Where a report is supplied under a separate written agreement, that agreement takes precedence over this Part 2 to the extent of any conflict.

10. No warranty

Tenor’s output is provided “as is”. We do not warrant that it is accurate, complete, free of error, or fit for any particular purpose, and we make no warranty that any figure predicts or corresponds to opinion in any wider population.

While Tenor is in preview, figures shown in the dashboard may be illustrative rather than derived from live data. Where that is the case it is labelled on the page itself, and you should not rely on, quote, or act on anything so labelled.

Tenor is not advice. It is not investment advice, political advice, legal advice, or a substitute for professional judgement. Decisions you take on the basis of Tenor’s output are yours.

11. Liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that:

• We are not liable for any decision you take, or refrain from taking, on the basis of Tenor’s output.
• We are not liable for indirect or consequential loss, loss of profit, loss of business, loss of anticipated savings, or loss of goodwill.
• Our total liability arising out of or in connection with these terms is limited to the total fees you paid us in the twelve months before the claim arose, or [£CAP] where no fees were paid.

12. Availability and continuity

We do not guarantee uninterrupted availability of this website or of any Tenor service.

Tenor depends on continued access to the YouTube Data API on terms permitting our use. If that access is withdrawn, restricted, or materially changed, we may have to suspend, change, or discontinue the service. We will give reasonable notice where we can.

General

13. Changes to these terms

We may update these terms. The version number and effective date at the top will change, and material changes affecting report clients will be notified directly. Continuing to use the website after a change means you accept the updated terms.

14. Ending your use

You can stop using the site at any time and ask to leave the waitlist at any time.

We may suspend or withdraw access if you breach these terms, in particular clause 3 (acceptable use) or clause 4 (re-identification).

15. General

If any provision of these terms is found unenforceable, the rest continue to apply. A delay in enforcing a right does not waive it. These terms are between you and us; no one else may enforce them.

16. Governing law

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

If you are a consumer, this does not deprive you of the protection of the mandatory laws of the country where you live, and you may bring proceedings in the courts of that country.

17. Contact

[COMPANY NAME]
[REGISTERED ADDRESS]
[CONTACT EMAIL]