Terms and conditions

1. Parties and structure

1.1 These terms are made between you and Tenor Research Ltd (“Tenor”, “we”, “us”), a company registered in England and Wales under company number 17385950, whose registered office is at High House, Ranworth Road, Blofield, NR13 4PJ. Contact: hello@readtenor.com.

1.2 These terms are in two Parts:

• Part 1 applies to every user of this website;
• Part 2 applies in addition to any person who receives a Tenor report, dataset or analysis.

1.3 By using this website you accept Part 1. If you do not accept it, you should cease using the website.

1.4 Our processing of personal data is governed by our Privacy Policy and not by these terms.

Part 1 — Use of this website

2. Accounts and the waitlist

2.1 Creating an account places you on our waitlist, and we will notify you when Tenor becomes available.

2.2 Creating an account forms a contract between us in respect of the account itself. We host it, you may close it at any time, and both parties are bound by these terms for so long as it subsists.

2.3 An account does not:

• (a) entitle you to any reading, report, dataset or dashboard;
• (b) entitle you to any position in a queue, or to particular pricing; or
• (c) oblige us to launch any service, or to launch by any date.

2.4 We may close, suspend or restructure the waitlist. Should we determine not to proceed with Tenor, we will delete the waitlist and the accounts on it.

2.5 You must use an email address which you are entitled to use, and must not register any other person.

2A. Your account

2A.1 You must be at least 18 years of age to hold an account.

2A.2 One account may be held per person.

2A.3 You must provide accurate particulars and maintain a current email address, that address being the means by which we contact you.

2A.4 You are responsible for the security of your password and for all activity under your account. You must notify us promptly at hello@readtenor.com if you believe your account has been accessed by another person.

2A.5 Where you sign in with Google, the security of your Google account is governed by Google and not by us.

2A.6 We may suspend or delete an account under clause 14.

2B. Dashboard access

2B.1 Access to the client dashboard is enabled by us manually, for clients who have commissioned a reading, and is granted at our discretion.

2B.2 Such access:

• (a) is not automatic, and creating an account commences no process towards it;
• (b) is not a subscription and does not renew automatically, unless separately agreed in writing; and
• (c) may be withdrawn for non-payment, for breach of these terms, or upon conclusion of the engagement to which it relates.

2B.3 All material displayed in the dashboard is subject to Part 2 in full, including the licence at clause 9 and the limitations at clause 7.

3. Acceptable use

3.1 You must not:

• (a) attempt to obtain unauthorised access to this website, its servers or any connected system;
• (b) interfere with the operation of the website, or subject it to automated traffic degrading it for other users;
• (c) copy or systematically extract content from the website for republication without our permission; or
• (d) use the website unlawfully, or to harass any person.

4. Re-identification prohibited

4.1 Tenor’s published output is statistical, and we hold no profile of any individual commenter.

4.2 You must not use Tenor’s output, whether alone or in combination with any other data, to identify, single out or draw inferences concerning any individual whose comment may have contributed to it.

4.3 This clause binds every recipient of Tenor’s output, including website visitors, report recipients and any person obtaining that output from a third party.

5. Our content

5.1 The design, text, branding and content of this website belong to us or to our licensors. You may read it, link to it, and quote reasonable extracts with attribution. You may not reproduce it in whole or present it as your own.

5.2 “Tenor” and our logo are our marks and may not be used without our permission.

6. Third-party content

6.1 We do not control external websites to which we link and are not responsible for their content or their privacy practices.

6.2 Comments analysed by Tenor originate on YouTube and belong to their authors. YouTube is a Google service governed by Google’s own terms, over which we have no control.

Part 2 — Tenor reports and data

This Part applies to any person receiving a Tenor report, dataset or analysis.

7. Nature and limitations of the output

7.1 Tenor measures the opinions of persons who comment on UK political YouTube videos. That is a large, engaged and clearly defined population. It is not the general public and it is not a representative sample of the UK electorate. All use of Tenor’s output must respect that distinction.

7.2 Three consequences follow, each of which materially affects how the figures are to be read:

(a) The population is self-selecting. Persons who comment on political videos are more engaged and more opinionated than those who watch without commenting, and considerably more so than those who do not watch political content. Silent viewers are not observed by Tenor. The commenting population on a channel tends to sit further from the centre than that channel’s average viewer.

(b) Margins of error do not address this. Where a margin of error is published, it reflects sampling variance only, being the extent to which the figure would move had a different set of comments been captured. It does not address selection bias, coverage bias, or the extent to which commenters resemble any other population. A narrow margin of error on an unrepresentative population remains a figure concerning that population alone.

(c) Classification is automated and imperfect. Each comment is labelled by a language model. Individual labels are noisy by design, reliability arising from aggregation across many comments rather than from the correctness of any single classification. We do not warrant the accuracy of any individual classification, and classifier accuracy has not been independently validated.

8. Permitted use of the output

8.1 You may use Tenor’s output as evidence of what UK political YouTube commenters are saying, how that divides by subject, and how it moves over time.

8.2 You must not present Tenor’s output as:

• (a) a representative opinion poll of the UK public or electorate;
• (b) a prediction of election or referendum outcomes; or
• (c) a measurement of any population other than that described at clause 7.

8.3 Where you publish or quote Tenor figures, you must describe the population accurately and must not remove or obscure the accompanying limitations.

8.4 This clause applies to figures displayed in the client dashboard equally as it applies to figures in a written report.

9. Licence

9.1 Subject to payment of the applicable fees, we grant you a non-exclusive, non-transferable licence to use the reports we supply for your own internal business purposes.

9.2 Unless otherwise agreed in writing, you may not resell or redistribute those reports, or make them available to third parties as a data feed. Intellectual property in our reports, methodology and underlying analysis remains ours.

9.3 Where a report is supplied under a separate written agreement, that agreement prevails over this Part 2 to the extent of any conflict.

10. No warranty

10.1 Tenor’s output is provided “as is”. We do not warrant that it is accurate, complete, free from error or fit for any particular purpose, and we give no warranty that any figure predicts or corresponds to opinion in any wider population.

10.2 While Tenor is in preview, figures displayed in the dashboard may be illustrative rather than derived from live data. Where that is so, it is labelled on the page, and no reliance should be placed on, and no use made of, anything so labelled.

10.3 Tenor’s output does not constitute advice, whether investment, political or legal, and is not a substitute for professional judgement. Decisions taken on the basis of it are yours.

11. Liability

11.1 Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot lawfully be limited.

11.2 Subject to clause 11.1:

• (a) we are not liable for any decision taken, or not taken, on the basis of Tenor’s output;
• (b) we are not liable for indirect or consequential loss, loss of profit, loss of business, loss of anticipated savings or loss of goodwill; and
• (c) our total liability arising out of or in connection with these terms is limited to the fees paid by you in the twelve months preceding the date on which the claim arose, or £100 where no fees have been paid.

12. Availability and continuity

12.1 We do not warrant uninterrupted availability of this website or of any Tenor service.

12.2 Tenor depends upon continued access to the YouTube Data API on terms permitting our use. Should that access be withdrawn, restricted or materially altered, we may suspend, alter or discontinue the service. We will give reasonable notice where able to do so.

General

13. Amendment

13.1 We may amend these terms. The version number and effective date above will be revised, and material changes affecting report clients will be notified directly. Continued use of the website after an amendment constitutes acceptance of the amended terms.

14. Termination

14.1 You may cease using the website, and may request removal from the waitlist, at any time.

14.2 We may suspend or withdraw access where you are in breach of these terms, and in particular of clause 3 (acceptable use) or clause 4 (re-identification).

15. General

15.1 If any provision of these terms is held unenforceable, the remaining provisions continue in full force.

15.2 A delay in enforcing a right does not operate as a waiver of it.

15.3 These terms are between you and us. No third party may enforce them under the Contracts (Rights of Third Parties) Act 1999.

16. Governing law and jurisdiction

16.1 These terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

16.2 Where you are a consumer, clause 16.1 does not deprive you of the protection of the mandatory laws of the country in which you reside, and you may bring proceedings in the courts of that country.

17. Contact

Tenor Research Ltd
High House, Ranworth Road, Blofield, NR13 4PJ
hello@readtenor.com